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Free CPM
Calculator

Free CPM calculator and media planning lab: solve CPM, spend or impressions; compare scenarios; calculate vCPM, reach/frequency and blended campaign CPM; export locally with no account.

Open this tool in its own window ↗

FreeUse this tool without paying.No sign upStart with the tool right away.Clear stepsRead the tool’s own guidance.

About Free CPM Calculator

Calculate cost per thousand impressions, reverse-solve spend or impressions, compare target scenarios, model viewable CPM and reach/frequency, and blend multiple line items into one weighted campaign CPM.

Workspace options

  • Ad spend
  • Impressions
  • CPM
  • Currency symbol/code
  • Target / benchmark CPM
  • Campaign days

Available actions

  • ☼ / ◐
  • Load sample
  • Reset
  • Solve CPM
  • Solve spend
  • Solve impressions