CPC Calculator

Calculate average cost per click, reverse-solve spend or clicks, then connect click cost to CTR, conversions, CPA, revenue, ROAS and break-even economics. Compare channels with a true weighted blended CPC instead of a misleading simple average.

3-way solverCPC, spend or clicks — solve whichever value is missing.

Profit-aware planningConnect CPC to conversion rate, CPA, value and break-even click cost.

Weighted portfolioBlend multiple campaigns by total spend ÷ total clicks.

No fake benchmarkUse your own target CPC and economics instead of a universal “good” score.

1. Core CPC solver

Solve CPC

Total spend

Clicks

Use the click definition that matches your reporting source (e.g. all clicks vs link clicks).

Average CPC

Currency label

Target CPC

Your own goal, not a universal benchmark.

Campaign days

2. Funnel & unit economics

optional

Impressions

Enables CTR and CPM cross-checks.

Conversions

Value / conversion

Gross margin %

Used for contribution-profit break-even CPC.

Target CPA

Target ROAS

—CTR

—CPM cross-check

—Click → conversion rate

—CPA

—ROAS

—Break-even CPC (margin-aware)

3. Budget planner

scenario

Budget

Expected CPC

Expected conversion rate %

—Clicks from budget

—Expected conversions

—Expected CPA

—Daily spend

4. Multi-campaign CPC blender

optional

Paste one row per campaign as name, spend, clicks. Names may contain commas; the last two columns are always treated as numbers.