Social Media UTM Builder

Build clean campaign URLs, inspect existing tags, enforce naming consistency, preserve real query parameters and create whole batches without spreadsheets, accounts or paid gates.

GA4 parameter setSource, medium, campaign, ID, source platform, term, content and advanced fields.

Naming governanceCatch case drift, spaces, missing essentials, duplicated UTMs and unsafe custom keys.

Bulk campaign matrixTurn CSV rows into validated, encoded campaign URLs and export the result.

Private by designEverything runs locally. No link data is uploaded or tracked by OneFreePlace.

1. Destination

website URLs

Destination URL · existing non-UTM query parameters and fragments are preserved

2. Campaign identity

recommended core

utm_source

utm_medium

utm_campaign

utm_content creative / placement

utm_term keyword / audience

3. GA4 advanced fields

optional

utm_id

utm_source_platform

utm_creative_format not currently reported by GA4

utm_marketing_tactic not currently reported by GA4

4. Naming rules

prevent reporting fragmentation

lowercase values spaces → underscores clean duplicate separators

Existing UTM behavior

5. Custom parameters

Use for your own analytics, affiliate IDs or CRM tags. Reserved utm_* keys are governed above.

Live campaign URL

updates instantly

Encoded output

Governance score—

UTM parameters0

Total URL length0

Custom params0

Campaign QA

actionable, not a fake performance score

Parameter map

Bulk campaign matrix

Paste CSV with columns: url, source, medium, campaign, content, term, id, source_platform. Header row is optional. Leave cells blank to inherit the live fields above. Quoted CSV values and commas inside quotes are supported.

#	Status	Source / medium	Campaign	Generated URL

Saved campaign presets

Reporting-safe naming system

Keep each source and medium value stable across the organization. Google Analytics treats UTM values as case sensitive, so Instagram and instagram can fragment reporting. Use utm_content to distinguish creative/placement variants, and utm_term for keywords or audience identifiers when useful. Keep campaign names durable enough to survive across channels.

Source examplesinstagram · facebook · newsletter

Medium examplespaid_social · organic_social · email · cpc

Content examplesreel_a · hero_cta · feed_video_02